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Made in the USA with European Ingredients/Formulas

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30-Day Money-Back Guarantee

We believe in our products so much that we back every purchase with our 30-day money-back guarantee. Try Pretty Curly Girl completely risk-free. If you're not satisfied with the made in the USA items, simply let us know within 30 days. We'll refund your purchase, no questions asked.

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The Pretty Curly Girl USA Intense Protein Mask in an 8.5 fl oz jar. It is a weekly repair treatment for dry, damaged curls.
 
The Keep It Simple bundle by Pretty Curly Girl USA holds a shampoo, protein mask, leave-in and flaxseed gel that together wash, condition and style your curls.
 
The Keep It Simple bundle by Pretty Curly Girl USA holds a shampoo, protein mask, leave-in and flaxseed gel that together wash, condition and style your curls.
New Save 16%
The Pretty Curly Girl USA Leave-in Conditioner in an 8.5 fl oz bottle. It is a protein-free leave-in that detangles curly hair.
 
The Pretty Curly Girl USA Magical Flaxseed Gel in an 8.5 fl oz bottle. It is a protein-free curl defining gel that dries with no crunch.
 
The Pretty Curly Girl USA Magical Flaxseed Gel in an 8.5 fl oz bottle. It is a protein-free curl defining gel that dries with no crunch.
Two Magical Flaxseed Gel tubes from Pretty Curly Girl USA. The label promises no coconut, aloe, argan or olive oil because the brand chooses better ingredients.
The Pretty Curly Girl USA Peppermint Clean Shampoo in an 8.5 fl oz bottle. It is a sulfate-free clarifying shampoo for curly hair.
 
The Pretty Curly Girl USA Peppermint Clean Shampoo in an 8.5 fl oz bottle. It is a sulfate-free clarifying shampoo for curly hair.
Before and after with Pretty Curly Girl USA Magical Flaxseed Gel: a styling cast on the left, soft defined curls after scrunching it out

All products

Shop All Pretty Curly Girl Products

Discover our complete range of curly hair care products, designed for every curl type and texture. From cleansing to styling, our collection includes everything you need for a healthy, defined curl routine.

  • Peppermint Shampoo – Gently cleanses and refreshes your scalp
  • Leave-In Conditioner – Hydrates and detangles without weighing curls down
  • Magical Flaxseed Gel – Defines curls with flexible, frizz-free hold
  • Intense Protein Hair Mask – Strengthens and restores damaged curls

Curly Girl Method approved, sulfate-free, silicone-free, and proudly made in the USA with European Ingredients. Build your perfect curly hair routine today!

Healthy curls start here

Curly hair deserves products that are made specifically for curls, not products that simply claim to work. At Pretty Curly Girl, every formula is developed with one goal: helping your natural curls become healthier, stronger, and easier to manage.

Whether you're just beginning your curly hair journey or you've been embracing your curls for years, you'll find everything you need in one place. From gentle cleansers and nourishing conditioners to defining styling products, every step is designed to work together for beautiful, long lasting curls.

Why curls love Pretty Curly Girl

We believe healthy curls start with smart ingredients. That's why our formulas are up to 98% naturally derived and completely free from sulfates, silicones, drying alcohols, mineral oils and waxes.

But we go even further.

Unlike many curly hair brands, we also choose not to formulate with coconut oil, aloe vera, argan oil or olive oil. Although popular, these ingredients don't work well for everyone with curls. Instead, we carefully select lightweight, high performing ingredients like flaxseed extract, Matcha, avocado oil, chia seed and other curl loving botanicals that nourish without weighing your hair down.

Every product is:

• CG approved
• Vegan
• Cruelty free
• Developed especially for curly hair

A complete routine made simple

Beautiful curls don't have to require a complicated ten step routine. We believe in keeping curly hair care simple, effective and enjoyable.

Our collection includes everything you need to build your perfect routine:

• Gentle cleansers for a healthy scalp
• Balanced: moisturizing/protein deep treatments
• Leave in conditioner
• Styling gel

One of our customer favorites is our Magical Flaxseed Gel. Loved by thousands of curly girls around the world, it delivers long lasting definition, reduces frizz and leaves curls soft, bouncy and touchable without feeling sticky or heavy. 

Join thousands of curly girls worldwide

Born in Europe and trusted by curl specialists and curly communities around the world, Pretty Curly Girl has become a favorite for women who want healthier curls without unnecessary ingredients or complicated routines.

Because beautiful curls aren't created by chance. They're created with the right care.

Pretty Curly Girl

CG Approved | Vegan | Up to 98% Naturally Derived

Born in Europe | Loved Worldwide

Fast shipping: USA local options