Why We Manufacture in the USA with European Ingredients

Pretty Curly Girl was founded in Europe (the Netehrlands) in 2019. From the beginning, we shipped our products worldwide, including to the United States. Our website www.prettycurlygirl.com has been trusted by our loyal US customers.  Over time, changes in import tariffs and customs regulations created increasing challenges. Nearly 20 percent of our revenue came from the US market, and it became clear that we needed a more stable and sustainable solution.

Instead of reducing our presence, we invested in it.

Today, four of our bestselling products are manufactured locally in the United States. This allows us to serve our American customers more efficiently while maintaining the European standards and ingredient philosophy that define our brand.

American Manufacturing. European Standards.

By producing in the USA, we gain full control over the manufacturing process while reducing logistical risks and delays. Local production allows us to:

• Maintain strict quality control over every batch

• Shorten supply chains and improve delivery times

• Respond faster to market demand

• Increase operational stability

• Support local employment and production

However, manufacturing location is only one part of the story. What truly defines product quality is the formulation and the ingredients.

Why European Ingredients?

Europe is globally recognized for its advanced cosmetic regulations and ingredient standards. The European Union enforces some of the strictest cosmetic safety laws in the world. This means that ingredients approved under European guidelines meet high requirements for safety, purity, and transparency.

We choose European-sourced ingredients because they offer:

1. Stricter Regulatory Standards
EU cosmetic regulations are among the most comprehensive worldwide. Many ingredients restricted or banned in Europe are still permitted elsewhere. Working under European guidelines ensures a higher safety threshold.

2. Advanced Formulation Science
Europe has a long tradition of cosmetic innovation and botanical research. Ingredient suppliers invest heavily in stability testing, efficacy studies, and sustainable extraction methods.

3. Higher Purity and Traceability
European suppliers are known for detailed documentation, traceable sourcing, and consistent raw material quality. This ensures reliability from batch to batch.

4. Sustainable and Responsible Sourcing
Many European ingredient manufacturers operate under strict environmental and ethical sourcing policies, which aligns with our brand values.

The Best of Both Worlds

Our approach combines:

• European ingredient integrity and formulation standards

• American manufacturing precision and efficiency

This transatlantic model allows us to deliver consistent, high quality products while improving service and availability for our US customers.

Our Commitment

Manufacturing locally in the United States while maintaining European ingredient standards allows us to guarantee:

• Faster delivery within the US

• Stable product availability

• Consistent formulation quality

• Full transparency in sourcing and production

We did not change our formulas. We strengthened our infrastructure.

Your curls receive the same European-developed formulations, now produced closer to home with the same commitment to quality, safety, and performance.

We have had challenging times and a lot of investments are made to make this all prossible. We need you. I need your support now more than ever. 

 

Be Pretty. Be Curly. Be You.