At Pretty Curly Girl, we've always believed that the best things happen when women lift each other up and our partnership with Scrunch It is living proof of that.
How It Started
We discovered Scrunch It the way most curl lovers do: through a community recommendation that stopped us mid-scroll. Their iconic 1st design of a curly brush was made by Devin, the owner and founder of Scrunchit, and we knew right away that it belonged in the hands of our European customers. So we made it happen. For a while now, we've been proudly carrying the curly brush Scrunch It brush in Europe, bringing this cult-favorite tool to curly girls who deserve the best. https://prettycurlygirl.com/en-nl/collections/accessories-curlybrush
More Than a Product, A Partnership
What makes this collaboration truly special isn't just the brush (though trust us, it's amazing). It's the shared values behind it. Scrunch It is a female-founded, small business built with passion, purpose, and a deep love for the curly hair community and so are we.
As female entrepreneurs, we know what it takes to build something from the ground up. The late nights, the big dreams, the commitment to quality over shortcuts. When we connect with other women doing the same, it just feels right. Supporting each other's businesses isn't just good practice it's something we genuinely believe in.
Why We Love the Scrunch It Brush
The Scrunch It brush was designed specifically for curly and wavy hair, and it shows. It helps define curls, reduce frizz, and distribute product evenly all without disrupting your curl pattern. Whether you're scrunching in your styler or refreshing second-day curls, this brush earns its place in your routine.
Small Businesses, Big Impact
Every time you shop small, you're doing more than buying a product. You're investing in someone's dream, supporting a team that truly cares, and choosing quality that comes with a story. We're proud to be part of that ecosystem and even prouder to bring Scrunch It along for the ride.
So if you need any accesoires in the USA > go to www.scrunchit.com
Here's to more collaborations, more curls, and more women building beautiful things together.
